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Recruitment Marketing Automation - Talentify

Christopher Hopkins

Christopher Hopkins
Christopher Hopkins is a marketing specialist at Talentify.io, a mobile-first Results-as-a-Service recruitment platform that helps recruiters reach and attract modern-day job seekers. He lends nearly 20 years of expertise in using online tools to finding valuable data, bringing people to the information that they need. He spends his time sharing what he's learned in order to help people to improve their hiring practices and enhance their recruitment strategies. When he's not doing that, he's fencing, cooking, or looking too deeply into dumb movies and smart comics.

Recent Posts

Not Overloading Your Programmatic Recruiting Budget [Tips]

[fa icon="calendar'] Sep 3, 2019 1:12:00 PM / by Christopher Hopkins posted in Programmatic

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While a programmatic system makes recruiting a lot easier, it is not a replacement for a human being at the wheel. Some systems require extensive programming, but even the higher quality ones like Talentify need somebody to provide it with goals in order to ensure that you are not overloading your budgets month to month.

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3 Quick Ways to Increase Diversity In Your Recruitment [List]

[fa icon="calendar'] Aug 30, 2019 2:53:00 PM / by Christopher Hopkins posted in Recruitment Marketing, Diversity

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One of the hardest things to do when recruiting is ensuring that you maintain a diverse workforce. Ideas from people with varied life experiences is vital to a business world that is always changing and lives on the cutting edge. However, many companies find that they have trouble finding candidates that will provide those distinct ideas, and are tempted to blame the problem on there being a lack of potential hires that meet those criteria.

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Leverage Free (Organic) and Paid (Sponsored) Sources [Tips]

[fa icon="calendar'] Aug 28, 2019 2:39:00 PM / by Christopher Hopkins posted in Recruitment Marketing

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There are dozens of options for job sourcing and it can be hard to choose between them, but the smart recruiters are learning how to effectively use both free and paid channels to get the right employees for their company.

The best way to break down these channels is to think of them in terms of organic and sponsored sources. Both have a place in job sourcing, and knowing how to leverage them appropriately means more efficient budget allocation and longer-lasting employees.

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What is Programmatic Recruitment? The Definitive Post [News]

[fa icon="calendar'] Aug 26, 2019 2:24:00 PM / by Christopher Hopkins posted in Programmatic

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Programmatic recruitment is an important trend in sourcing new staff for companies large and small. It can speed up the hiring process, reduce your cost per qualified candidate, and improve employee retention in the long run by utilizing complex algorithms to determine who is searching for work and how to get the best people.

However, many people still don’t understand exactly what programmatic job recruitment actually is. Fortunately, we’re here to help you get a better grasp of what programmatic does that is different from traditional sourcing and how it can benefit your company.

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Crush Job Placement By Using Smart Recruitment Metrics [Tips]

[fa icon="calendar'] Aug 9, 2019 3:32:00 PM / by Christopher Hopkins posted in Recruitment Marketing

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Recruitment metrics are vital to the efficient staffing of your company. Like with sales and marketing data, recruitment metrics can tell you what is working and what isn’t, how to adjust your recruitment strategy to find more qualified candidates, and how to appropriately spend your hiring budget. 

However, it’s not always easy to parse actionable information from the available data. What is actually important? Further, what do those numbers mean? And how do you take those numbers and translate them into policy that will improve your staffing and retention?

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Craigslist is Still a Player in Job Recruitment [News]

[fa icon="calendar'] Aug 2, 2019 2:18:00 PM / by Christopher Hopkins posted in Recruitment Marketing

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In the late ’90s, and early 2000s, young upstart Craigslist began to systematically take out traditional classified sections across the world with its simple, online classifieds platform. Craigslist was quite the maverick: Not only was it transforming the newspaper industry by letting people take ads out for free online, but it also changed the recruiting game by allowing job postings.

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Optimize Google for Jobs Postings for Maximum Results [Tips]

[fa icon="calendar'] Jul 29, 2019 1:48:00 PM / by Christopher Hopkins posted in Recruitment Marketing

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So you’ve posted countless jobs openings on Google for Jobs but you don’t seem to be getting as many responses as you think you should? Before you give up on Google for Jobs completely, you need to make sure you’re doing everything you can to take advantage of Google’s full potential.

But just how do you do that?

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