What is your one best tip for effective job advertising on TikTok?
No secret The Great Resignation brought challenges and an extremely competitive job market for businesses worldwide. Talent Acquisition strategies have become key in driving success once meeting employees' needs is crucial. Social media should take part in these strategies, there is no way out.
To help you take the best advantage of TikTok to advertise job openings for your company, we asked content marketing professionals, social media managers, and business leaders the question above for their best insights. From recording a relatable employee in the ad to adding stickers to your ad videos, there are several tips that are best for advertising job openings on TikTok that may help your company succeed in attracting job candidates.
Here are the best practices these leaders follow for effective job advertising on TikTok:
- Record a Relatable Employee in the Ad
- Accompany Your Ads With Something Trending
- Use Influencers to Promote Your Job Opportunities
- Explore TikTok Resumes
- Use Hashtags Liberally to Create Relevant Categories
- Let Employees Create Share-Worthy Company Content
- Make Your Ads Interactive With a Tiktok Challenge
- Ask Your Team Members to Join in Social Recruiting
- Include Some Humor in the Ad Videos
- Add Stickers to Your Ad Videos
1. Record a Relatable Employee in the Ad
Social media ads drive the most engagement when they lead with inspiring, insightful or relatable stories. TikTok, in particular, is most successful when your video ads are entertaining and bring joy. As such, the best way to advertise for a job opening is to have an employee in a similar role announce the vacancy, then tell their application story and how they've benefited from their job. This technique involves a combination of elements - good news, insight, and emotion - which help your ad go viral and reach suitable candidates.
Stephen Light, Nolah Mattress
2. Accompany Your Ads With Something Trending
When advertising career opportunities on TikTok, you should never forget to stay on top of the trends. Lure potential candidates by accompanying your videos with viral songs or dances that every user is familiar with. TikTok is often used by the younger generation, especially those aged 17 to 24, so it is essential to follow new trends that these people find pleasing and intriguing instead of sticking to the old and usual advertising approach.
In addition, content creators should consider each content as a unique story that will catch large audiences and allow them to engage more. Through this initiative, you can tap those aspiring professionals and enthusiasts seeking career growth, primarily if you show them a fun and innovative culture that fits their personality.
Jake Smith, Absolute Reg
3. Use Influencers to Promote Your Job Opportunities
Most business owners know about how influencers are utilized on TikTok to market products but few realize that they can be very effective in advertising your job openings. Influencers represent more than a way to place merit behind a product on social media , but actually can associate themselves with a philosophy or culture that ties in with a business’s values.
By researching a variety of TikTok influencers, finding ones that match your business’s values and brand, and identifying which ones represent a demographic that you are trying to reach, you can partner with them to promote your job opportunities. In addition, you can contact a micro-influencer agency that can help find those that best match the image you wish you convey. In leveraging the power of influencers, you can find and promote to your desired target audience and effectively use TikTok to help fill your job opportunity.
Cody Candee, Bounce
4. Explore TikTok Resumes
Explore TikTok resumes. Use the social media platform to look for individuals with the right skills and motivation to join your company as employees. Your job recruiter can scroll through the hashtag-driven #TikTokResumes on the Discover Page. In a short video, users broadly speak about what they can bring to a job with their type of personality and capabilities.
Another much-targeted approach is for companies to post their job ads on a standalone TikTok site. Users can officially apply through the platform by filling out the details and linking their specific TikTok job application video from there. Leveraging TikTok resumes will help you connect and potentially work with late millennials and Gen Zers. They can be a great addition to your company as they bring fresher ideas to the table and a more innovative approach to doing things.
Abe Breuer, VIP To Go
5. Use Hashtags Liberally to Create Relevant Categories
Hashtags are your friend and you should use them liberally to create sub categories relevant to your business that you can use to recruit talent for you. TikTok has been instrumental for us by letting us show videos of real people applying our product to their skin before getting tattoos. The tattoo niche on Tiktok is exploding with creativity and I believe that our videos are helping expose a new audience to the tattoo industry. Most people who find our videos will not be interested in working with us but the ones who do will be happy to have stumbled across our videos.
Ubaldo Perez, Hush Anesthetic
6. Let Employees Create Share-Worthy Company Content
Encourage employees to create share-worthy content about your company. Allow them to post “a day in a life” videos at work and let them talk about what they love about the job or what inspired them to apply to it. This is an opportunity for you to organically reach TikTok users and give them an idea of what makes the company special. Before the video ends, ask employees to share a call action. It should invite others to follow your official website for the latest job openings. Remind employees to proactively engage with followers who ask questions about your company and its culture. Employee testimonials are a surefire way for convincing others to apply to your organization and experience the work environment you nurture.
Michael Haas, Angry BBQ
7. Make Your Ads Interactive With a Tiktok Challenge
If you’re going to advertise a job on TikTok, you need to do it the TikTok way! You can do this by making it a trend and making it interactive with a TikTok challenge relevant to your job role and encouraging others to participate in order to get the job. This can be a fitness challenge for personal trainers, a design challenge for artists/designers or something catchy, fun or interactive that users will be encouraged to participate in and make the challenge go viral.
Michael Nemeroff, Rush Order Tees
8. Ask Your Team Members to Join in Social Recruiting
Authenticity is the most powerful thing to have when you build a TikTok account for your business. That means, when it comes to advertising job openings, you want your current employees to speak for you. TikTok users tend to be younger people who are naturally skeptical of marketing. If a business owner is trying to use video ads to try and market their current job openings, viewers might not trust what the HR team or business owner is saying.
Having employees join your TikTok marketing campaign by recording videos in the workplace, creating video testimonials of their work experience, and showing the benefits of employment, you can genuinely show why your company is a great place to work. Avoid having your team members do viral dances, which might not land with a skeptical audience. Instead, let them honestly tell followers what their experience working for your company is like. That genuine testimony will go further than any over-produced dance could.
Kyle Risley, Lift Vault
9. Include Some Humor in the Ad Videos
TikTok videos typically include some kind of humor in them. So, find a way to make a TikTok video that informs people about your job openings effectively while also making people laugh and enjoy something entertaining. Humor is a powerful tactic in any kind of marketing initiative, so take advantage of the fact that TikTok videos are usually expected to be funny.
Drew Sherman, RPM
10. Add Stickers to Your Ad Videos
If you want to make sure your TikTok video is seen, try adding stickers to your video. This will help increase the visibility of your video and could lead to more views and followers. Adding stickers also gives you the opportunity to include a link in your video or add contact information so that viewers can learn more about your company and job opening.
Adil Advani, Stream Digitally
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