Programmatic marketing is making its rounds in the job recruiting industry. Simply put, if you’re not using programmatic job advertising, you’re either quickly falling behind your competition or wasting countless hours doing tasks that can be easily automated.
Anyone with experience in recruitment and hiring will tell you that it’s become more difficult and doesn’t look to get easier any time soon. Not only has the demand for labor gone up significantly in the last decade, but it’s become harder to identify qualified applicants and maintain their engagement throughout the interview process. That’s why programmatic job advertising has become such an important part of the recruitment process.